Selected Campaigns
A collection of campaigns I created as a Creative Advertising student at the University of Miami. Each project shows how I take an idea from the first headline to a full campaign, using copy and design to bring a brand’s story to life.
A Lasting Relationship
More stable than your situationship.
I created this 360° student campaign for ONE/SIZE’s On ’Til Dawn Setting Spray around a breakup and one question: How’s my makeup? I carried that idea across print ads, billboards, and a 30-second commercial concept, then wrote a Google Search ad and marketing email to drive shoppers to the product.
Treat Yourself.
An everyday skincare ritual, served like dessert.
I created this student campaign for Tatcha’s Dewy Skin Cream around an imaginary frozen yogurt shop where friends dispense lavender moisturizer into Tatcha jars. I brought the concept to life through a 15-second commercial script and three billboard designs, using the playful setting to make a daily skincare routine feel like a little luxury.